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About

PELUMI FATOYE · PRODUCT MARKETER

I’m a product marketer. I build the AI systems behind my own marketing, and every week I send you one of them, step by step. Copy it tonight.

In 2024, I built my first AI chatbot, for an e-commerce store. Since then, I’ve used AI for a lot more than questions.

Why I started this newsletter

I didn’t start this to send you AI news. There’s enough of that.

I started it because AI is becoming a basic skill, and most people are picking it up the hard way: hype posts, random YouTube videos, a lot of trial and error.

So here’s how this works. When something works for me, I’ll show you how I built it. When something’s overhyped, I’ll say so.

Here’s what I’ll show you how to build.

  • Content Engine — I show you how I turn one idea into a week of emails, blog posts and newsletters.
  • Build It, Don’t Learn It — I show you how to get AI to build a website, an agent or an automation for you, without writing code.
  • Your AI Workforce — Assistants that handle your outreach, meetings, social and research while you do the work only you can do.
  • Prompt to Production — Videos, UGC ads, decks and flyers from a prompt. The whole pipeline, so the result doesn’t look like AI made it.

Most AI newsletters stop at the demo.

  • Workflows you can run again next week
  • The whole system, start to finish
  • Real work a business needs done
  • Everything you need to build it yourself

For people done using AI like a search box. From someone who builds with it for a living.

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